Fortunately, the world of sport is also becoming increasingly “green”, attracting the attention of those who think that physical activity is not only good for themselves, but also for the planet.
In January this year, there was the news that Australia’s Great Barrier Reef marine park, the largest in the world, created a huge tennis court – sponsored by Adidas in collaboration with the environmental organization Parley for the Oceans. – entirely made of recycled plastic.
The goal is clear and is to raise the awareness of as many people as possible about the pollution in the oceans. The idea of creating this playground, in addition to being innovative, also appears deeply symbolic: cleaning the sea from plastic – creating a real “sports monument”, which dwells in the most violated element by pollution – has an very strong emotional impact. Waste acquires a sort of dignity, appropriating a dimension in which the transformation of material substance is tinged with ethics and ecology.
The inauguration of the camp saw three stars of Australian sports as absolute protagonists (Ian Thorpe, Jessica Fox, rugby player Nathan Cleary) on top of the model Steph Claire Smith, who played a mixed doubles match in a scenario to say the least. suggestive.
The tennis court will soon be donated to a school in a city in northern Australia once its function as a “media catalyst” is finished.
Our hope is that this example will go viral and that sport can increasingly represent a driving force for transforming critical issues into splendid opportunities.
Valeria Bellobono
