{"id":856,"date":"2022-08-09T18:45:57","date_gmt":"2022-08-09T16:45:57","guid":{"rendered":"https:\/\/imasterminds.net\/?p=856"},"modified":"2022-12-09T13:44:50","modified_gmt":"2022-12-09T12:44:50","slug":"camminare-sulla-birra-coin-heineken-si-puo","status":"publish","type":"post","link":"https:\/\/imasterminds.net\/it\/news-and-stories\/companies-out-of-the-box\/camminare-sulla-birra-coin-heineken-si-puo\/","title":{"rendered":"Camminare sulla birra? Con Heineken si pu\u00f2"},"content":{"rendered":"<p><a href=\"https:\/\/imasterminds.net\/wp-content\/uploads\/2022\/08\/download-3.jpg\" rel=\"prettyPhoto[gallery-IlAf]\"><img loading=\"lazy\" class=\"alignright size-full wp-image-864\" src=\"https:\/\/imasterminds.net\/wp-content\/uploads\/2022\/08\/download-3.jpg\" alt=\"\" width=\"222\" height=\"227\" \/><\/a>Si dice camminare sull&#8217;acqua, sulle nuvole, sulle uova,\u00a0 ma penso che nessuno di noi abbia mai sentito dire &#8220;camminare sulla birra&#8221;. Con Heineken, invece, dobbiamo ricrederci, perch\u00e9 il nuovo provocatorio prodotto sono proprio delle sneakers con la para piena del liquido ambrato. L&#8217;idea nasce dalla collaborazione tra l&#8217;azienda\u00a0 olandese e Dominic Ciambrone, famoso designer di scarpe personalizzate, noto come &#8220;The Shoe Surgeon&#8221;, seguitissimo sui social e da personaggi dello spettacolo. La suola sembra che permetta un&#8217;esperienza straordinaria, perch\u00e9 la birra crea un morbido attrito durante la camminata, mentre la linguetta ha incorporato un apribottiglie, perch\u00e9 <em>&#8220;non si sa mai che venga sete durante il percorso&#8221;<\/em>. Purtroppo, per il momento, saranno soltanto 32 i fortunati che saggeranno -ma non assaggeranno- questo tipo di scarpa straordinaria. In futuro, chiss\u00e0.<\/p>\n<p>Certo, c&#8217;\u00e8 da chiedersi cosa fare una volta che le scarpe hanno fatto il loro tempo. Dismetterle o forse recuperare la birra e congedarsi con un bel brindisi? Ad Heineken l&#8217;ardua sentenza&#8230;<\/p>\n<p><em>Valeria Bellobono<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si dice camminare sull&#8217;acqua, sulle nuvole, sulle uova,\u00a0 ma penso che nessuno di noi abbia mai sentito dire &#8220;camminare sulla birra&#8221;. Con Heineken, invece, dobbiamo ricrederci, perch\u00e9 il nuovo provocatorio&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Camminare sulla birra? 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