{"id":704,"date":"2022-01-02T21:18:52","date_gmt":"2022-01-02T20:18:52","guid":{"rendered":"https:\/\/imasterminds.net\/?p=704"},"modified":"2022-01-03T08:17:22","modified_gmt":"2022-01-03T07:17:22","slug":"le-aziende-che-tirano-fuori-i-bambini-dalle-scatole","status":"publish","type":"post","link":"https:\/\/imasterminds.net\/it\/news-and-stories\/companies-out-of-the-box\/le-aziende-che-tirano-fuori-i-bambini-dalle-scatole\/","title":{"rendered":"Le aziende che tirano fuori i bambini dalle scatole"},"content":{"rendered":"<div id=\"attachment_713\" style=\"width: 370px\" class=\"wp-caption alignright\"><a href=\"https:\/\/imasterminds.net\/wp-content\/uploads\/2022\/01\/lego-adidas-originals-superstar.jpg\" rel=\"prettyPhoto[gallery-5s3o]\"><img aria-describedby=\"caption-attachment-713\" loading=\"lazy\" class=\"wp-image-713\" src=\"https:\/\/imasterminds.net\/wp-content\/uploads\/2022\/01\/lego-adidas-originals-superstar.jpg\" alt=\"\" width=\"360\" height=\"249\" srcset=\"https:\/\/imasterminds.net\/wp-content\/uploads\/2022\/01\/lego-adidas-originals-superstar.jpg 635w, https:\/\/imasterminds.net\/wp-content\/uploads\/2022\/01\/lego-adidas-originals-superstar-300x208.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><p id=\"caption-attachment-713\" class=\"wp-caption-text\">Lego Adidas Originals Superstar<\/p><\/div>\n<p>Era il 2007 quando il branding guru N.1 al mondo Martin Lindstrom mi introdusse Mads Nipper &#8211; l\u2019allora CMO di Lego &#8211; che mi affid\u00f2 un progetto davvero innovativo.<\/p>\n<p>Fatto sta che quando arrivai per la prima volta a Billund (paese di 7.000 anime nel centro della Danimarca, dove ha la sede Lego &#8211; ndr) e feci il check-in al Legoland hotel, mi sembr\u00f2 molto figo il bancone fatto tutto di mattoncini colorati. Quando poi la receptionist prese la cornetta del telefono, anch\u2019essa fatta di mattoncini il &#8220;figo!&#8221; si tramut\u00f2 in &#8220;poffarbacco!&#8221;. Una volta arrivato in stanza, vedendo letto, scrivania e persino gli igienici del bagno fatti dello stesso materiale, lo stupore lasci\u00f2 il posto alla consapevolezza: questa non \u00e8 un\u2019azienda, ma una filosofia di vita!<\/p>\n<p>Per questo, quando recentemente mi sono imbattuto nelle Adidas Originals Superstar, in vetrina del negozio di giocattoli del mio quartiere, non sono trasalito, ma mi son detto \u201cche bello pensare ai bambini che tireranno fuori dalla scatola queste scarpe\u201d.<br \/>\nO forse saranno le scarpe a far pensare i bambini fuori dalla scatola?<\/p>\n<p><em>Pier Ludovico Bancale<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Era il 2007 quando il branding guru N.1 al mondo Martin Lindstrom mi introdusse Mads Nipper &#8211; l\u2019allora CMO di Lego &#8211; che mi affid\u00f2 un progetto davvero innovativo. Fatto&#8230;<\/p>\n","protected":false},"author":2,"featured_media":713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,3],"tags":[20,21,19,22,18,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le aziende che tirano fuori i bambini dalle scatole - iMasterminds<\/title>\n<meta name=\"description\" content=\"Le scarpe Lego Adidas Originals Superstar sono finalmente arrivate nei negozi di giocattoli di tutta Europa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imasterminds.net\/it\/news-and-stories\/companies-out-of-the-box\/le-aziende-che-tirano-fuori-i-bambini-dalle-scatole\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le aziende che tirano fuori i bambini dalle scatole - 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