{"id":1025,"date":"2022-12-15T09:28:47","date_gmt":"2022-12-15T08:28:47","guid":{"rendered":"https:\/\/imasterminds.net\/?p=1025"},"modified":"2022-12-15T09:35:49","modified_gmt":"2022-12-15T08:35:49","slug":"those-who-plant-paper-harvest-flowers","status":"publish","type":"post","link":"https:\/\/imasterminds.net\/en\/news-and-stories\/companies-out-of-the-box\/those-who-plant-paper-harvest-flowers\/","title":{"rendered":"Those who plant paper\u2026 harvest flowers!"},"content":{"rendered":"

\"\"<\/a>Tell me, isn’t it great to hear about sustainability, beauty, circular economy, ecology and kindness to our planet?<\/p>\n

Oh yes, because they are all words that we like very much, but which unfortunately we find difficult to combine with each other.<\/p>\n

What if I told you that, instead, all of this can be found in a simple piece of paper, to give for any special occasion, or even just to make ourselves happy? Would you believe it?<\/p>\n

I came across the “Cartes de Lulu” by chance, hidden among the articles of a place that always sells original things. Initially I was intrigued by the beautiful designs, which seem to have just been hand painted. Then I took these cards in my hands and, handling them, I realized that they had a thin and irregular grain, due to some very small dots that seemed asleep between the textures of the paper. Reading the description, I discovered something truly out of the box: these beautiful tickets, produced with completely biodegradable paper, hide real seeds inside. Thus, once the card has been read, it is possible to “plant” the Lulu card in a vase or in the garden and see it sprout, live and… blossoming!<\/p>\n

It is like if, together with the words, we were also sending the lucky one an unusual gift, which can be kept for a very long time: you can find salad seeds, wild flowers, chamomile, aromatic herbs and many other amazing plants. All things that are good for the planet, for the smile and also for the heart.<\/p>\n

I thought the creation of this 20-year-old Alsatian mastermind Lulu was extraordinarily original, absolutely out of the box. So, I decided to find out more. She started on her own in 2018, creating the first prototypes of cartes, gradually making use of the experience and skill of a large group of illustrators, who help her distribute and grow color and little dreams with the scent of chlorophyll.<\/p>\n

I like to tell stories about people who are out of the ordinary, who speak softly, and even more I like to tell them when they become small realities, destined in the future (I hope so!) to make their way among so many anonymous goods and to be talked about. Because we are always used to run, oriented towards profit and the most advanced technology; yet, if we loosen up from time to time, lower our voice and pay attention to the little things, we can discover that even in a simple piece of paper the most beautiful of miracles can be hidden: a sleeping life, ready to make its way on our beautiful, extraordinary\u2026 out of the box planet.<\/p>\n

\u00a0<\/em><\/p>\n

Valeria Bellobono<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tell me, isn’t it great to hear about sustainability, beauty, circular economy, ecology and kindness to our planet? 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